Web Analytics - The foundation of all online marketing disciplines

Website optimization with precise knowledge of user behavior

Analyzing user behavior on your website is the basis for effective management of all online marketing activities and for website optimization. We offer consultation in all relevant areas. We help you define key figures and assist you with technical implementation. We also develop tailored tracking concepts that will help you measure and reach your goals.

The data pool of today’s Web Analytics Software is capable of reporting much more than how many visitors your website receives. It  can also reveal the behavior of your site’s visitors, eliminate weaknesses by optimizing your website, and turn your visitors into buyers!

As a rule, we concentrate on generating more qualified website visitors for our customers. The principle of web analytics is to analyze your existing visitor flows and optimize them.

Which campaigns, channels or websites lead your visitors to you? What are the costs of this traffic broken down to each single source? How high are bounce rates based on your order / lead process, and how to improve this process? Which channels have what multi-channel influence within the chain visit? We give you the right answers and make qualified solutions.

How high are your bounce rates based on order / lead process, and how can this process be optimized? Which channels have what multi-channel influence within the visit chain? We give you the answers and propose qualified solutions.

Whether you’re simply looking to determine the right report for your existing web analytics solution, want help defining the most appropriate KPIs, or need a complete setup of a new analytics solution – we provide consulting and advise as you need!

Peak Ace has a Google-certified team of analytics specialists on staff for you, with experience in nearly every industry with customers of virtually all sizes. Our team works on websites ranging from those with a few hundred daily accesses to those with millions of hits per day.

Let us help you achieve maximum performance with your Online Web Analytics campaigns!

Our Online Web Analytics Services:

  • Design and implementation of integrated Web Analytics Strategies: Including implementations planning, creation of technical integration guidelines, definition of suitable KPIs, custom reporting, creation of landing page analysis and Content Experiments, as well as permanent data interpretation. We then provide explicit instructions to the associated employees, departments, and management. We offer everything from one source.
  • Landing page optimization: Evaluation of existing landing pages and setup of landing page tests as part of Content Experiments (A / B and multi-variant).
  • Advanced Analytics Integrations: Intelligent use of user-defined fields and integration of Google Event Tracking, as well as advice on topics such as Multi-Channel Tracking, Advanced Segment e-Commerce Tracking, and Conversion Funnel Reports.
  • Many years of know-how and integration expertise in the field of web analytics with a Google-certified team of analytics specialists.
  • Tracking and Reports: Design and implementation of relevant and easy to understand reports and KPIs for associated and affiliated departments, employees, and management.

Interested in finding out how Peak Ace can help you? We would be happy to provide you specific feedback on your website at no cost and with no commitments. We’ll provide you an honest assessment and tell you what results you can expect. Contact us!

Blogbeiträge zum Thema : "Performance Advertising "

17 Apr

Peak Ace joins Dall Int., the European alliance of independent digital marketing agencies

The world of digital marketing is changing fast. As a result, the relationship between agencies and partners is crucial to be able to deliver the very best service to our clients. That’s why we could not be prouder to announce that Peak Ace has joined forces with Dall Int (Digital Alliance International), the pan European alliance of independent digital m

9 Nov

Technology Fast 50 Award No. 4 for Peak Ace

This year, we are honoured to receive the Deloitte Technology Fast 50 Award for the fourth time, after 2016 and the two years before that. With four nominations under our belt, we are especially happy about the award and the confirmation of our work! We are proud to continue to be one of the 50 fastest growing technology companies in Germany.The award ce

5 Sep

IPMA 2017 – We are shortlisted!

We made it to the finals of the International Performance Marketing Awards in London in two categories at once! Our PPC campaign "Scaling a Unicorn" for Airbnb was nominated for the shortlist in the following categories: "Best Paid Search Campaign" and "Most Effective Use of Programmatic". Now, all we can do is await the award ceremony in London on the 23r

10 Apr

Peak Ace is one of the 1,000 fastest growing companies in Europe

Peak Ace made it onto the FT1000 list – which makes us the only German Online Marketing agency in the “advertising” category on the extensive ranking of the 1000 fastest growing companies in Europe compiled by the Financial Times.Just as with the great results at the Deloitte Technology Fast 500 Awards 2016, we were able to show our innovative stre