Web Analytics - The foundation of all online marketing disciplines

Website optimization with precise knowledge of user behavior

Analyzing user behavior on your website is the basis for effective management of all online marketing activities and for website optimization. We offer consultation in all relevant areas. We help you define key figures and assist you with technical implementation. We also develop tailored tracking concepts that will help you measure and reach your goals.

The data pool of today’s Web Analytics Software is capable of reporting much more than how many visitors your website receives. It  can also reveal the behavior of your site’s visitors, eliminate weaknesses by optimizing your website, and turn your visitors into buyers!

As a rule, we concentrate on generating more qualified website visitors for our customers. The principle of web analytics is to analyze your existing visitor flows and optimize them.

Which campaigns, channels or websites lead your visitors to you? What are the costs of this traffic broken down to each single source? How high are bounce rates based on your order / lead process, and how to improve this process? Which channels have what multi-channel influence within the chain visit? We give you the right answers and make qualified solutions.

How high are your bounce rates based on order / lead process, and how can this process be optimized? Which channels have what multi-channel influence within the visit chain? We give you the answers and propose qualified solutions.

Whether you’re simply looking to determine the right report for your existing web analytics solution, want help defining the most appropriate KPIs, or need a complete setup of a new analytics solution – we provide consulting and advise as you need!

Peak Ace has a Google-certified team of analytics specialists on staff for you, with experience in nearly every industry with customers of virtually all sizes. Our team works on websites ranging from those with a few hundred daily accesses to those with millions of hits per day.

Let us help you achieve maximum performance with your Online Web Analytics campaigns!

Our Online Web Analytics Services:

  • Design and implementation of integrated Web Analytics Strategies: Including implementations planning, creation of technical integration guidelines, definition of suitable KPIs, custom reporting, creation of landing page analysis and Content Experiments, as well as permanent data interpretation. We then provide explicit instructions to the associated employees, departments, and management. We offer everything from one source.
  • Landing page optimization: Evaluation of existing landing pages and setup of landing page tests as part of Content Experiments (A / B and multi-variant).
  • Advanced Analytics Integrations: Intelligent use of user-defined fields and integration of Google Event Tracking, as well as advice on topics such as Multi-Channel Tracking, Advanced Segment e-Commerce Tracking, and Conversion Funnel Reports.
  • Many years of know-how and integration expertise in the field of web analytics with a Google-certified team of analytics specialists.
  • Tracking and Reports: Design and implementation of relevant and easy to understand reports and KPIs for associated and affiliated departments, employees, and management.

Interested in finding out how Peak Ace can help you? We would be happy to provide you specific feedback on your website at no cost and with no commitments. We’ll provide you an honest assessment and tell you what results you can expect. Contact us!

Blogbeiträge zum Thema : "Performance Advertising"

19 Jan

SEMY Awards 2017 shortlist is out!

On March 14th it’s that time again! The third annual SEMY Awards are being presented to the best in SEA, SEO and Online Marketing. As it turns out, when your brainchild learns to walk - you can’t help but be a bit proud! We’re delighted that our concept was so well received and under the aegis of the Bavarian Minister of State for Economy and Media - I

4 Jan

Peak Ace awarded Deloitte Technology Fast 500 Award for the second time

Receiving the Deloitte Technology Fast 50 Award in November for the third time in a row isn’t too shabby. But there’s more: Peak Ace AG is also one of the winners of the Deloitte Technology Fast 500 Award, which is given to the fastest-growing technology companies in Europe, the Middle East and Africa (EMEA). This is the second time we’ve successfully

30 Nov

Peak Ace shortlisted for Google Premier Partner Awards

As soon as Peak Ace became Google Premier Partner, it secured a place on the shortlist for the Google Premier Partner Awards from over 700 applicants.With this award, Google recognizes companies for their outstanding contributions to digital marketing through particularly innovative strategies. As one of only six German agencies, we are entering the "Search

29 Nov

Peak Ace receives Red Herring Top 100 Global Award

Peak Ace AG was selected as a Red Herring Top 100 Global at the 2016 Red Herring Global event in Marina Del Rey (California) last week. Red Herring announced its Top 100 Global in recognition of the leading private companies from North America, Europe, and Asia, celebrating these startups’ innovations and technologies across their respective industries. B