How to successfully use Facebook as a Performance Channel

Performance-based social media advertising campaigns on Facebook can help you reach and connect with your target audience.

Social Media Ads are one of the most effective advertising formats in a multi-channel marketing mix. We can help you use social media to generate leads and identify and build the right target audience for your business.

Did you know that your customers are mostly male, aged between 30 and 40, and enjoy outdoor sports?  Facebook ads let you specifically target this group from just over 26 million active Facebook users (as of 06/2013). This helps you  avoid profit loss, attract potential fans, and turn these users into long-term customers of your company.

Over the years we’ve seen Facebook evolve from an ad-free web portal which provided many companies “fans” at no cost and even website traffic, to a strongly ad-based system.

Facebook now offers more than ten different ad formats, such as the Page Like Ads, the Sponsored Stories, the Page Post Ad and their engagement modifications for videos, offers, links, questions, and events. We can help you wade through the “Facebook ads jungle” and find the ad formats best suited to your performance requirements.

Peak Ace has a team of SMA specialists with experience in nearly every industry and customers of virtually every size, from a few hundred website accesses to web or fan pages with hundreds of thousands of hits per day. And these in a variety of countries and languages – often in highly competitive sectors such as finance, insurance, shopping and many more.

Let us help you reach maximum performance for your SMA campaigns!

Our Services in Social Media Advertising:

  • Design and implementation of integrated SMA Strategy ranging from target group analysis taking into account demographic and psychographic attributes, the use of rich media formats and Adtexting, to creating complex campaigns and performance-oriented, algorithm-based Bid Management. We offer everything you need from one source
  • Use of all meaningful advertising formats, such as Page Like Ads, Sponsored Stories, Facebook Engagement Ads (fan, survey, event, questions, video), as well as Facebook Retargeting and Mobile App Install Ads, taking into account the benefits to the performance of jointly defined campaign objectives
  • Scalable international campaign management from a skilled team of SMA specialists
  • Advising on the definition of campaign objectives while meeting your internal company specifications. Example: short-term goal -> fan creation / mid-term goal -> fan interaction / long-term goal -> sales increase
  • Tracking and Reports: design and implementation of relevant reports and information for associated and affiliated departments, employees, and management
  • Transparent and flexible billing according to your needs: performance based (budget based) or hourly-based billing, short contract periods / notice periods and test phases, as well as no setup costs

Interested in finding out how Peak Ace can help you? We would be happy to provide you specific feedback on your website at no cost and with no commitments. We’ll provide you an honest assessment and tell you what results you can expect. Contact us!

Blogbeiträge zum Thema : "Performance Advertising "

7 Nov

Recap: Hero Conf. 2018 London

For two consecutive days in October, the PPC community descended upon London for the Hero Conf. As the name suggests, Hero Conf brings the biggest names and brightest minds together under one roof to discuss the tactics, strategies, trends and future of the Paid Search Industry. With 44 speakers, 44 sessions, 4 keynotes and 275 like-minded attendees, the

  • Julia Riml
17 May

Best European SEO Campaign for Peak Ace at European Search Awards 2018 in Prague!

Whoop! Following our double shortlist nomination for the European Search Awards 2018 our SEO & Content Marketing Teams made it to the top with their campaign “Peak Ace & kartenmacherei – A data-driven marriage!” for our customer kartenmacherei, a European online-shop for customisable greeting cards and calendars. Even though our campaign was

  • Celina Boettcher
26 Apr

Peak Ace wins at the Drum Search Award 2018

We are proud to announce that last night we won at the Drum Search Awards 2018 for our work with kartenmacherei, the leading European online-shop for customisable greeting cards and calendars, in the category “Best Use of Data”. Another pleasant surprise: we also received the biggest award of the night: the "Grand Prix". Many thanks to our great SEO Team

  • Celina Boettcher
17 Apr

Peak Ace joins Dall Int., the European alliance of independent digital marketing agencies

The world of digital marketing is changing fast. As a result, the relationship between agencies and partners is crucial to be able to deliver the very best service to our clients. That’s why we could not be prouder to announce that Peak Ace has joined forces with Dall Int (Digital Alliance International), the pan European alliance of independent digital m

  • Celina Boettcher