A successful SEO strategy includes market and keyword analysis, a comprehensive review of the domain structure, as well as optimization of individual page content. We can also help in the process of international positioning and support you in mobile SEO.
Looking for an agency to provide strategic SEO? Do you have a new business idea and want to devise a strategic plan for organic search. Would you like to consolidate youryour domain portfolio? Are you considering buying an existing domain and would like to have it formally assessed? Would you like to grow internationally and need a partner with knowledge of organic search? We can assist with all of these questions and help you develop the concepts you need as well as the necessary processes.
Market and keyword analysis: We help you with the first steps.
Market and competition analysis
We can help you define and accurately analyze your online market , along with your competitors. To this end we can, for example, complete initial keyword research and analyze the link profiles of active market competitors. In doing so we can discuss whether entry is a wise investment for you and what competitors and investments you need to consider regarding SEO to ensure that entry is worthwhile.
Keyword research & structure
As part of an extensive keyword analysis, we assess current demand in organic search. This enables us to choose the right keywords, those that really fit your business, to ensure that you not only perform well in rankings, but also generate sustainable and quality traffic. To this end, we collect keyword data using tools and clean up any duplication. This is followed by an extensive clustering process, in which we ensure that the same content keywords are grouped accurately to a topic cluster. Finally, these keyword clusters are analyzed, and terms ill-suited for your purposes are excluded. The result of this process is the creation of a URL structure oriented to the existing search volume, which announces the searches relevant for your business.
Validating the domain structure and business model:
We will gladly analyze and discuss the topic of domain structure with you. Whether you have a shop, a classified ads portal, a content platform, or whether you are a B2B / B2C business – we will show you which opportunities and risks are relevant for you in the field of organic search. We can advise you on market entry as part of a strategic SEO workshop, for example. This is often useful, especially because of the rapid changes in organic search. Google is now able to supply information and answer questions directly in the search results; thus many websites have already become obsolete. It is important to question one’s own concept from time to time and adjust accordingly. We are here to help you.
Content Optimization: Get the most out of your content
The possibilities for optimizing content have evolved significantly in recent years. Nowadays, you can compare a product text before going live with market content. The insights gained enable further content enrichment. Pictures, videos, or graphics enrich the optimized text so that the improved landing page provides a pleasing overall result that fully meets user expectations. If this is not the case, it can be felt by increasingly negative user signals. This will ultimately lead to your website having poorer rankings. We work together to ensure that this does not happen!
International SEO: Do you want to grow strategically? We support you!
So you already have an existing business and now want to expand internationally? We will accompany you in this step and advise you on the necessary measures regarding organic search and all questions related to “international SEO.” We can also help in markets in which other search engines are important (Yandex, Baidu, Bing). From market analysis to determining the right domain structure, to building relevant links abroad, we accompany you on the path to international SEO.
Mobile SEO: It’s a must!
Do you wonder if you really need a mobile version of your website or whether the multi-device capability of a website is important? The clear answer is “Yes!” Mobile search has overtaken desktop requests as the most important and frequent search type. Optimization of websites for mobile usability is a necessary and integral part of search engine optimization. If you are currently faced with this challenge, we are happy to help.