Product Data Marketing at the highest level

Holistic product marketing strategy - from optimized product feeds to selecting relevant distribution channels

Product Data Marketing has become an indispensable tool in the online marketing strategy of any e-commerce retailer. Optimizing product feeds as well as performance-based distribution to virtually any available comparison site such as Google Shopping or Ladenzeile & Co. allow you to quickly and efficiently reach new customers with your products.

Product Search Engines, also called price comparison sites, are an increasingly important segment of the online marketing mix for mail order companies. In a 2011 study KPMG reported that 46% of respondents used a price comparison site while searching for products online. Google also confirms the trend and has begun strengthening its own shopping comparison product “Google Shopping” within its search results through Universal Search Expand and Product Listing Ads. The clearest of signals is that the previously free listings of Google are now at cost for all traders since April 2013.

Price comparison sites have developed a “pure comparison of the cheapest price” system designed to assess the quality of the data delivered to users (Feed). Simply supplying the two or three big players a large data feed of your products is by no means sufficient. The variety of price comparison engines is vast: In the various verticals (fashion, technology, etc.) players are positioning themselves as powerful specialty providers, and not all products work equally well on different shopping engines. What can be said about the similarities of the price comparison sites: They have extensive, complex, and differing requirements for an optimal product data feed.

With us, you’ll merely have to provide a total export of all required product data from your shop system, and we’ll create the ideal product data feed for all of the desired shopping engines. We manage your product-level campaigns like all others: entirely success-oriented and with measurable results. Our Bid Mangement System can manage CPC bids (Google Shopping, PLA) or delist products (Idealo, cheaply, etc.) which would otherwise have a negative impact within the respective Product Search Engines.

Whether you already list your products in shopping engines or would like to start using this sales channel, let us help you with your product campaigns for maximum performance!

Our Product Data Services:

  • Design and implementation of an integrated product marketing strategy: From the selection of relevant product search engines, the creation of optimized product data feeds, their distribution and regular upkeep and performance-oriented data enhancement, to algorithm-based Bid and Listing Management. We offer everything from one source.
  • Use of our internally developed software solutions for feed preparation and optimization: data enrichment and feed quality optimization, fully automated intelligent Bid Management System / delisting, Product Listing Ads campaign generator, campaign tracking and reporting tool.
  • Permanent monitoring of your feed for errors, data quality and policy compliance
  • Your central connection to the product portals. We take care of communication with the appropriate shopping engines.
  • Tracking and Reports: Design and implementation of relevant reports and information for associated and affiliated departments, employees and managementTransparent and flexible billing based on your needs: Performance-based (budget-based) or hourly-based billing, short contract periods / notice periods and test phases, as well as no set-up costs when requested

Want to find out how Peak Ace can help you? We would be happy to provide you specific feedback on your website at no cost and with no commitments. We’ll provide you an honest assessment and tell you what results you can expect. Contact us!

Blogbeiträge zum Thema : "Performance Advertising "

7 Nov

Recap: Hero Conf. 2018 London

For two consecutive days in October, the PPC community descended upon London for the Hero Conf. As the name suggests, Hero Conf brings the biggest names and brightest minds together under one roof to discuss the tactics, strategies, trends and future of the Paid Search Industry. With 44 speakers, 44 sessions, 4 keynotes and 275 like-minded attendees, the

  • Julia Riml
17 May

Best European SEO Campaign for Peak Ace at European Search Awards 2018 in Prague!

Whoop! Following our double shortlist nomination for the European Search Awards 2018 our SEO & Content Marketing Teams made it to the top with their campaign “Peak Ace & kartenmacherei – A data-driven marriage!” for our customer kartenmacherei, a European online-shop for customisable greeting cards and calendars. Even though our campaign was

  • Celina Boettcher
26 Apr

Peak Ace wins at the Drum Search Award 2018

We are proud to announce that last night we won at the Drum Search Awards 2018 for our work with kartenmacherei, the leading European online-shop for customisable greeting cards and calendars, in the category “Best Use of Data”. Another pleasant surprise: we also received the biggest award of the night: the "Grand Prix". Many thanks to our great SEO Team

  • Celina Boettcher
17 Apr

Peak Ace joins Dall Int., the European alliance of independent digital marketing agencies

The world of digital marketing is changing fast. As a result, the relationship between agencies and partners is crucial to be able to deliver the very best service to our clients. That’s why we could not be prouder to announce that Peak Ace has joined forces with Dall Int (Digital Alliance International), the pan European alliance of independent digital m

  • Celina Boettcher