Peak Ace Blog

The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!

Last week, our brand new Kreuzberg office was once again a bustling hive of activity as over 200 SEO and marketing experts flocked to our epic SMX Advanced x Peak Ace Meetup. Amidst the nibbles, networking and music, the highlights were undoubtedly the 3 first-class presentations from Purna Virja (Microsoft), Martin Röttgerding (Bloofusions) and Jono Alders

  • Sontje Liebner

In his latest presentation for SearchLeeds 2019, Bastian Grimm has fashioned himself into a whistle blower of sorts. By exposing the culture of complacency and negligence that underpins most of today’s audits, Bastian hopes to improve auditing as a whole. With his latest survey positing that only around 12% of clients are happy with the audits they reques

  • Elle McFarlane

From Berlin to Leeds, UK: on July 20th, “North England’s largest digital conference” took place with well-known speakers from the digital marketing sector and opportunities to exchange insights with industry peers from across Europe. So, in between eating our English breakfasts and wandering around on a pub crawl, we decided to drop by – read on to

  • Elena Geiger

Amazing news from Budapest! Together with Julia, Alessa and Piotr, Bastian attended the European Search Awards in Budapest’s Vigado Concert Hall as Peak Ace was nominated in three separate categories. Having just arrived from Leeds where he spoke at LeedsSearch 2019 that same day, Bastian had no idea that he was in for a huge surprise during the course of

  • Elena Rettner

Watch out, we’re on a roll! Having picked up two awards at the SEMrush Nordic Search Awards in April, we can now add the European Search Awards trophy for "Best Integrated Campaign" to our ever expanding trophy cabinet!The winning campaign was yet again “Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant”, which was imple

  • Elle McFarlane

We’re delighted to announce that our campaign, “Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant”, which was implemented in collaboration with McKinsey, has been nominated for an impressive three European Search Awards!The campaign was a true testament to the importance of harmonious collaboration, with all parties working

  • Elle McFarlane

Want to better understand how to manage crawling and indexing? Keen to optimise your site performance, learn about hreflang, redirects and canonical tags as well as which tools you shouldn’t overlook if you want to be at the top of your technical SEO game?Then look no further. Our Director of Organic Search, Bastian Grimm, has teamed up with the search

  • Elle McFarlane

Wow - could this be a hattrick for Peak Ace and kartenmacherei? We’re delighted to announce that we’ve been shortlisted yet again, this time for “Best Use of Organic Search” at the 2018 DADI Awards!Hot off the heels of our success at the European Search and Drum Search Awards, it’s wonderful to see our SEO and content marketing teams gain furth

  • Elle McFarlane

Whoop! Following our double shortlist nomination for the European Search Awards 2018 our SEO & Content Marketing Teams made it to the top with their campaign “Peak Ace & kartenmacherei – A data-driven marriage!” for our customer kartenmacherei, a European online-shop for customisable greeting cards and calendars. Even though our campaign was

  • Celina Boettcher

After an exciting evening at the Drum Search Awards, where we received two awards (including the big one of the night: the “GRAND PRIX” award!), we continued our journey to attend the BrightonSEO Event. When we arrived, we were greeted by a huge Banner at the entrance and Brighton’s fresh sea breezes, and we knew we were in for an excellent SEO treat

  • Kai Lauer

We are proud to announce that last night we won at the Drum Search Awards 2018 for our work with kartenmacherei, the leading European online-shop for customisable greeting cards and calendars, in the category “Best Use of Data”. Another pleasant surprise: we also received the biggest award of the night: the "Grand Prix". Many thanks to our great SEO Team

  • Celina Boettcher

March 20th and 21st marked the dates for SMX Munich 2018 – and we had a great event, again. In addition to having our Peak Ace booth, Marcel and myself both gave talks on the second day of the event. I have to say the SMX Munich agenda is simply world-class and the quality of sessions is crazy good, so being part of it all and contributing our share kind

  • Bastian Grimm

With spring around the corner, the good news just keep coming! We are nominated for the European Search Awards in two categories!Our SEO & Content Marketing campaign "Peak Ace & kartenmacherei - A data-driven marriage" made it onto the shortlist! So, keep your fingers crossed for the award ceremony which will take place on 16th of May in Prague.

  • Maria Götzel

We are delighted to announce that we have been shortlisted in two categories at the Drum Search Awards 2018 for our work with kartenmacherei. Our SEO and Performance Content Marketing Teams have been nominated for “Best Use of Data” and for “Best Retail/E-commerce SEO Campaign”.The Drum Search Awards are now in their fourth year recognising the m

  • Maria Götzel

2017 is a great year so far! For the second time in a row, we have made it to the finals of the European Search Awards! With a campaign in SEO and PPC, Peak Ace was shortlisted for five different categories! We are delighted at such incredible news and are absolutely looking forward to the award ceremony on April 27th in Krakow. We are very happy with this

  • Maria Götzel

Receiving the Deloitte Technology Fast 50 Award in November for the third time in a row isn’t too shabby. But there’s more: Peak Ace AG is also one of the winners of the Deloitte Technology Fast 500 Award, which is given to the fastest-growing technology companies in Europe, the Middle East and Africa (EMEA). This is the second time we’ve successfully

  • Maria Götzel

Peak Ace AG was selected as a Red Herring Top 100 Global at the 2016 Red Herring Global event in Marina Del Rey (California) last week. Red Herring announced its Top 100 Global in recognition of the leading private companies from North America, Europe, and Asia, celebrating these startups’ innovations and technologies across their respective industries. B

  • Maria Götzel

All good things hail from Berlin: At the Deloitte Technology Fast 50 Awards in Frankfurt, Peak Ace was recognized as one of Germany’s fastest growing Tech companies for the third year in a row. After 2014 and 2015, we are delighted to be among the prize winners once again and feel validated in our growth strategy thanks to this repeated award.The Deloi

  • Maria Götzel

As most of you eventually know, we did a rebrand from Ads2people to Peak Ace a couple of months ago, on the 25th of August to be more specific. A day after we announced that we obviously also switched domains: The old domain www.ads2people.de – from that day onwards – started 301 redirecting to www.peakace.de. Needless to say that we implemented 1:1 redirects (sub-pages from the old domain pointing to the exact same page on the new domain). Plus to be super safe we also used Google Webmaster Tools to notify Google about our domain change (and even for a confirmation in the GWT message central).A couple of side notes before we continue:Usually one would suspect that this is absolutely good enough and rankings should start to appear for the new domain. This is a quick look into Searchmetrics:So far, so good – right? Well… from a ranking perspective this is all good; But index-wise, well… not really. So here is where it starts getting interesting. Have a look a

  • Bastian Grimm

Last Friday, the 12th of September, the yearly “Brighton SEO Conference” took place. With 32 speakers, it was a full and interesting program! Unfortunately, due to the sheer number of people that showed up, a few of us were unable to attend two presentations (“Creativity and thinking skills” by Shelli Walsh and “The secret to newsworthy content” by Andy Miller) however, organizer of Brighton SEO Kelvin Newman tweeted out the following for those unlucky cats like me, who missed out:Below are some snapshots and key take aways from the speakers:Predicting the future of Google, and why it’s no longer a search company, by Ian MillerIan Miller started the day of by looking at the various companies that Google has bought and looking at a possible future for Google and how this will influence the way we search. In summary, Google obtains valuable data not only through their own products (Google Analytics, Google Chrome, Google Gmail etc.) but also by buying compan

  • Susanna Hartmans