Full support from our team of experts
Long-term increase in sales
Through a highly conversion-oriented approach to target groups
Based on verified test results
Reach your goals faster
Thanks to many years of A/B testing experience
Our proven approach to A/B testing
In preparation, we discuss the conversion goals of your website and develop useful and strong hypotheses on how to achieve these goals.
During implementation, each hypothesis will be incorporated into the design as well as in copywriting according to CRO aspects and will then be set up in the testing tool. You will benefit from our many years of CRO experience across various industries.
The evaluation contains a conclusive presentation of results, which depicts the effects of the tested changes on your online performance. You will receive the strongest variant ready for integration into your website. Based on the test results, you can improve your conversion rate in no time at all.
To help you achieve your conversion goals, we will identify the possible potential for improvement. Existing information on your target group, personas, web analytics and data provided on the behaviour of your users will be included in this process.
- Analysis based on behavioural and consumer-psychological knowledge
- Quantitative and qualitative analysis of user behaviour
- Target group research using Google Analytics, Overheat, and individual surveys
Our internal prioritisation framework provides an effective ranking of all suggestions for improvement. From the most promising idea, we formulate a clear hypothesis, which we will present to you in a personal meeting.
- Cross-sector A/B testing experience
- Hypothesis ranking according to resources needed and expected effect
- Presentation of the strongest hypothesis and its prospects
The individual variants are the result of selective changes in design, UX or wording. We will create as many variants as necessary to validate the hypothesis.
- Identification of target group characteristics based on the analysis’ findings
- Highly conversion-oriented and target group-specific designs
- Variations that match the style of your website
All versions are developed in the testing tool AB Tasty, on request also in your own tool. In addition to your individual conversion goals, we will select which visitor will become a test participant and on which device.
- Display and functionality on all common devices and browsers are guaranteed
- Preview links to the final test variants for visualisation
- Live testing only after your approval
During the test phase, we continuously check functionality, perfect display on all devices as well as all pre-set targets. The test runs until a valid result can be confirmed. Alternatively, the test will be completed by the end of the agreed term.
- Quality assurance through permanent test-monitoring
- Test-completion only with meaningful result
All tracked metrics are evaluated and summarised to provide valid data in relation to the goals that were set initially. Finally, we will send you the fully developed winner version.
- Detailed test results with well-founded results
- Transmission of the developed winner version for direct implementation